How To Boost Alexa Ranking?
What is Alexa and what is the Alexa Rank?
Alexa (acquired by Amazon and the almighty Jeff Bezos) is a company that maintains traffic data regarding websites, and it’s mostly known for its website rank information, called the Alexa Rank.
The Global Alexa Rank indicates how popular your site is around the world and the Local Alexa Rank shows popularity in the country that the domain has been registered in.
Do Alexa Rankings affect SEO or traffic?
There’s no direct correlation between SEO and Alexa Rank. However, a lower Alexa Rank might imply high amounts of traffic which could be related to having SEO blog posts on the first page of Google.
How Do You Get A Better Alexa Rank?
Produce engaging, original content, updated frequently that provides real value to your audience. Content that strays from this motivation fails to build loyal audiences. When readers find resources valuable and informative, they engage with future content and share among their networks (link building), introducing new visitors that potentially turn into customers. Quality content is also being rewarded by search engines like Google, which is taking steps to get better answers faster for the end user.
Get more related sites to link to your website. Otherwise known as inbound links, this tactic helps search engines clearly define your niche and also increases the trust and quality of your site. In other words, authoritative inbound links (from sites that are performing well) give your own site credibility. This tactic must be supported by producing engaging, original content, because why lead targeted visitors to your site if they don’t want to stay?
Find keywords that are driving traffic to your competitors and optimize your site for them, or buy PPC campaigns for those keywords. By doing a little keyword research you can understand what your audiences are searching for and how. In a way, keyword research is learning to speak your customers’ language in the context of their needs and desires. Inbound Marketing Agents shared a great infographic on the 5 fingers of a keyword placement strategy that will help you pick the right areas on your site to place your target keywords.
Related feature: Keyword Difficulty Tool
Understand your competitors’ marketing strategy and learn what works. There are several reasons why analyzing your competition matters, but in a nutshell competitive analytics puts your own site analytics into context. Thus, giving you a clearer understanding of what metrics are important, what strategies are working (for you and your competitors), and allows you to identify and anticipate industry trends. All of these angles help inform your overall strategy and allow you to make more knowledgeable business decisions that will positively affect your position in the market.
Related feature: Competitive Analysis Tools
Follow SEO best practices on your website. SEO is a very important strategy that deserves a significant amount of your time and attention. But SEO is not just about improving the promotion and visibility of your website. It’s also about making your site better for your customers who use it to interface with your brand. Without a good user experience you have little hope of keeping or converting your customers.
Get quality backlinks
What are two critical factors that Google takes into account when assigning a ranking to your website?
Trust and authority. In fact, “Domain trust/authority represents 23.87% of Google’s ranking algorithm.”
One of the most straightforward ways to increase your site’s trust/authority is to obtain quality inbound links.
You know the drill. They need to be from reputable, relevant websites.
I realize this is obviously easier said than done.
I wish it was as easy as putting out a few decent blog posts and having multiple big name publications chomping at the bit to link to you.
Of course, it’s a fairly arduous process.
But at the end of the day, it all goes back to creating great content.
In fact, I like to adhere to the 90/10 rule of link building, where “90% of your effort should go into creating great content, and 10% into link building.”