Why Social Media Marketing is Important?
why-social-media-marketing-is-important-Social Media Marketing in Delhi
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites
It’s 2018 and social media is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never.
Yes, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.
Benefits Of Social Media Marketing
- Increased Brand Recognition
- Improved brand loyalty
- More Opportunities to Convert
- Higher conversion rates
- Higher Brand Authority
- Increased Inbound Traffic
- Decreased Marketing Costs
- Better Search Engine Rankings
- Richer Customer Experiences
- Improved Customer Insights